Neato Robotics

Neato Robotics essentially invented LiDAR navigation for consumer robot vacuums and built their identity around the distinctive D-shaped chassis that lets the flat edge sit flush against walls and into corners. This shape does real work: you pick up crumbs along baseboards that round robots miss entirely. Models like the D10 and D4 stick with this proven form factor while incrementally improving suction power and battery life.

Neato buyers tend to be early adopters or people who've researched robot vacuums and decided they want the best edge-cleaning design available. The D-shape looks a bit unusual compared to the standard round disc, but it's a form-follows-function choice. Compared to newer competitors with flashy AI features, Neato focuses on the core job: LiDAR mapping and thorough coverage, especially along edges where dust actually accumulates. If your home has a lot of baseboards and tight corners, Neato's heritage and design philosophy make it a compelling pick.