DJI

Who DJI is

DJI is best known for camera drones and handheld imaging gear. Its site is organized into Camera Drones, Handheld, Robot Vacuums, Specialized, Enterprise and Agriculture, and the product lineup runs from the Mavic 4 Pro triple-lens drone and the beginner Lito series to the Osmo Pocket 4P gimbal camera, the Osmo Action 6 action camera, the Osmo 360 II 8K 360° camera, the RS 5 stabilizer, the Matrice 400 enterprise platform, the AGRAS T100 and T70P agricultural drones and the FlyCart 100 delivery drone.

Robot vacuums are a newer line, and DJI gives them a full top-level category beside the drones. The current headline model is the ROMO 2 Series, which the home page describes as an "AI-Powered Extended-Coverage Robot Vacuum" under the tagline "Thinks Deeper. Cleans Smarter." DJI's appeal in this category is the same one it has in the air: sensing, obstacle avoidance and software from a company that has built its name on them.

The ROMO range

DJI's own long-form article on robot vacuums for allergy season, published on its Swiss media center, is the most detailed description of the ROMO line on the site. It describes three editions of the ROMO that share a core specification and differ in finish and base station.

All three share what DJI calls "25,000Pa suction power" and a "3-hour long-lasting battery life". All three stand 98mm tall, so they slide under low furniture, and all three use 4L clean water tanks for mopping.

ROMO P. The top edition, which DJI pitches at "Allergy sufferers and pet owners". It has a transparent shell and comes with the CS8E Base Station, and it is the only edition with UV bacteriostasis for the dust bag and automatic cleaning solution dosing.

ROMO A. The same transparent shell as the P, paired with the standard white CS8F station. DJI aims it at buyers "who appreciate industrial design".

ROMO S. The white edition, for "Minimalist homes", with the full cleaning performance of the series in a plainer body.

The step between the editions is therefore about the station and the look rather than cleaning power. The S is the understated option, the A adds the see-through design, and the P adds the station's UV treatment of the dust bag and automatic detergent. The global home page now leads with the ROMO 2 Series and its "Extended-Coverage" billing.

What the robots do

The station is central to the ROMO. DJI calls it an "all-in-one self-cleaning base station" and says you "can go up to 200 days without replacing the dust bag". DJI uses that figure to argue that a sealed, self-emptying station keeps the owner away from the dust entirely.

The most distinctive feature is what DJI calls anti-scatter. The robot uses AI visual recognition to spot granular debris such as cat litter, cereal or dry pet food before it reaches it, then boosts suction to maximum and slows the side brushes, so the mess goes into the inlet instead of being flicked across the floor. DJI presents it as the answer to a problem most robots have with litter trays.

Obstacle avoidance is described as "sensitive enough to skirt around a sleeping cat or a forgotten pacifier". Carpet Boost, on by default, detects carpets and raises suction. The app lets you draw No-Go Zones (DJI's example is around pet water bowls) and set "Double Clean" zones, for instance at the entryway where pets come in. The robot carries an onboard HEPA filter, which DJI suggests checking monthly even with the self-emptying base, and it mops as well as vacuums: DJI advises running the mop straight after vacuuming.

How DJI pitches it

DJI's article frames the ROMO as a tool for allergy season rather than a gadget, and all of the health language is DJI's own. It argues that daily scheduled runs, around 10:00 AM while the house is empty, keep pollen and dust mite levels "constantly low" rather than letting them build up between weekly cleans, and that a sealed self-emptying station avoids the dust cloud of emptying a bin by hand. It aims the robot squarely at families with babies and pets. Readers should take those claims as the maker's marketing, not as medical advice.

The same article sets out the four things DJI says to look for in a robot bought for allergies, and they double as a description of how DJI designed the ROMO: high suction measured in Pa, side brushes that know when to slow down, a fully sealed system from filter to chassis, and a self-emptying base so the owner rarely handles dust. Its practical tips are sensible for any robot: clear toys and socks off the floor before a run, lift bed skirts so the robot can reach under the bed, and put the entry rug in a double-clean zone. DJI publishes companion guides under the "DJI ROMO Official" label on pet hair and on owning a robot alongside a cordless vacuum.

Buying and support

DJI sells through its own online store and the DJI Store app, its flagship and DJI-operated stores, and authorized retailers, and the home page was running a DJI Autumn Sale (Oct. 1 to Oct. 8) with an extra discount for new subscribers. Support runs through product support pages, a service request and inquiry portal, a help center, published after-sales service policies and a download center. DJI also sells its DJI Care Refresh and DJI Care Pro service plans; the site lists them at brand level without saying which products they cover.

The downsides

The robot pages DJI publishes on its global site are marketing-led. They give no prices, and they do not state the ROMO's warranty length or the cost of dust bags, filters and mop pads, so buyers should check those in their own country's store. The ROMO line is also new, so there is little history yet on how long DJI supports its robots with app and firmware updates. And the claims about the category ("industry standard" suction figures, tiers of the market) are DJI's own framing.

Who DJI suits

The ROMO suits a household with pets, especially cats, where the anti-scatter handling of litter and the 200-day dust bag solve two everyday irritations. It suits families who want a high-suction robot and mop that runs daily without attention, and buyers who already trust DJI's engineering from its drones and cameras. The P edition fits allergy-conscious homes that want the UV-treated dust bag; the S fits anyone who wants the same cleaning in a plain white body. A buyer who needs a published price and warranty before comparing will have to go to the local DJI store to get them.